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Branding & Retail Marketing
I combined my love of creating into a soul-filling entrepreneurial endeavor. I knew I didn't want to take my hobby and turn it into another to-do list, so I created a brand where I wasn't limiting myself to one medium and my creativity could run wild, within the retro-inspired theme of course.
A couple weekends a month I vend at local markets and events, fostering customer relationships and enjoying the opportunity for live market research, assessing consumer psychology, and adjusting my merchandising accordingly. On weeknights I can be found in my backyard studio pouring candles, painting, collaging, crafting and processing online orders.
In addition to creating the products themselves, I enjoy curating creative marketing content tailored to my target audience, running seasonal sales, and executing product launch campaigns.
You can find my products on Instagram, Facebook, Etsy, in boutique shops across Western Washington.























































